About
g.moda clothes
Flexible and transformable garments
The zippers on our garments are the same length independent of the component - this garantees that any component may be replaced with another and still form a viable garment. This is true also for components of different size! Hence you may combine, for example, a skirt of small size with a top of medium or large size - or vice versa! There will be small changes in the overall look as a result, such as a change in the direction of the darts at the back as they cross the zipper. The garment also lends itself to other possibilities, such as opening the zippers slightly to give an edgier feel. We encourage you to experiment!
Manufacturing that favors local production
Our garments are manufactured using standards for superior workmanship. All the zippers are sewn with double lines, the second acting to reinforce the binding of the zipper and also ensuring that the fabric does not enter the zipper teeth during manipulation, hence facilitating use. We use local manufacturers and also control the garment quality after each step to ensure that each unit satisfies our quality standards.
Superior fabrics
All our products are made from an exceptional quality cotton fibre, knitted in Montreal mills in a double knit (interlock), which is what gives the surface of the fabric its smooth, soft touch. The fabric has been compressed on both sides, which inhibits its tendency to shrink. Tests undertaken with the garment have shown that the fabric may shrink very slightly with washing - this is why we suggest that you wash with cold water.
News &
Events
Happy New Year 2012
gdotmoda wishes you a very Happy New Year for 2012. In addition to wishing for you prosperity, health and well-being, we hold our hearts out for a world with less violence and that progresses in substantive ways towards a more humanitarian society and a lower impact in our environment.
Order delivery before Xmas... and Merry Christmas!
We are doing our utmost to get all orders filled and sent out before Christmas. The final batch will be going out on Tuesday, December 20th. It is possible that some orders may arrive in the post after Christmas - we apologize for this. Your business is greatly appreciated and we hope you enjoy our products! Merry Christmas to all, current and future clients alike!
New blog posting -
Following our experience with customers trying on the g-zip garments in the g.moda workshop over the past week, I have posted a new article to the blog that explores the "trying on process", both from the perspective of our needs for marketing and organizing sales but also from the point of view of an academic interested in the question of identity as it plays out through our fashion choices. As a result of the lessons drawn from this analysis, we shall be announcing several new marketing initiatives over the coming weeks and months.
A week of "g.moda Open Doors" events
From December 1st to December 8th, g.moda has been holding a series of "open doors" sessions at its Quebec City workshop, during happy hour in the early avening on weekdays and from 10 a.m. to 12 noon on the weekend. These sessions have allowed us to exchange extensively with potential clients, have provided clients with the opportunity to try on the garments and have resulted in a significant number of purchases in these pre-Christmas season. Providing clients with the opportunity to try on the garment clearly leads to a much greater appreciation of what the g-zip garment system offers. One satisfied client explained that she was used to being disappointed when confronted with the garments she had bought online compared to the sales pitch. She told us that her experience with g.moda was the opposite - she felt the garment offered more than what she understood from the site and she left us a very satisfied customer, with more than a 5 piece outfit on order. We have also discovered that the garment appeals as much to older women as to the younger set and to large as well as smaller women. As a support for travel, the garment appears to offer exceptional value for money. However, it takes a certain amount of time trying on different combinations to fully understand the garment as "an extension of the self". These lessons are leading the g.moda management into rethinking our marketing model - we need to include an opportunity to try out the garment for our potential clients. The online store offers a great system for making and tracking purchases, but it needs to be part of a larger system that includes opportunities for experiencing the garment directly.
Launch of the g-cielo garment line - berets, bags and scarves
As announced earlier, we are launching our second garment line, the g-cielo collection. This consists of three basic elements - a crown, a rim and a scarf. By combining the rim and the crown, you create a beret, whereas zipping together the crown with the scarf creates a shoulder bag. We think the ideal combination of these pieces is to bring together a complete bag with a beret. You can carry the beret in the bag, and you can switch the crown pieces between the beret and the bag to change your look over the course of the day. Even better, why not add in a second scarf in the other color? Now you can wear the scarf and carry the bag at the same time, and switch the bag and scarf colors at will. We propose such a 5-piece outfit, but you can also put together any combination you like using the "Create my look" process. As with all our products, the g-cielo collection uses high quality fabrics and workmanship. We use the same cotton knit (interlock) that we already use in the g-zip line. In addition, both the scarf and the crown are lined with an ultrasoft Bamberg rayon. The result is unbelievably comfortable. With the g-cielo ensemble, you are at the top of your form. Furthermore, it complements the g-zip outfits, but can also be worn with any other clothes according to your personal taste in fashion!
Opening of the g.moda online store
After more than a year in development, g.moda is opening its online boutique. Our initial offering for sale is the g-zip collection of transformable or convertible garments which provide many garments in one. Over the course of our photoshoot for the online store, we discovered several new uses for the garments which even we didn't expect, and we're sure our creative customers will find still additional ways to wear them! Within a few weeks of our opening, however, we promise to make available our transformable beret-scarf-bag combo under the name g-cielo. You may see some of the berets shown as accessory garments for the g-zip collection.
Unique fashion accessory - a transformable hat!
In addition to the g-zip outfit, the g.moda team has developed a rather unusual additional product which we will be marketing at the online store a short time after we open. The product is a beret-and-scarf combination that can be reconfigured to form a tote bag. Like the g-zip garment line that it resembles, the beret-bag uses zippers to perform the magic. The outer fabric is the same as that used in the g-zip ensembles, but in addition we have added a lining that makes this product exceptionally soft and silky to the touch. The smart-looking beret will be available in black, white or mixed black and white and complements the g-zip ensemble admirably.
g.moda in the news
September 1st, 2011, an article by Annie Lafrance was published in Quebec City's newspaper, Le Soleil. Titled "g.moda - de scientifique à designer!", the article included a full page photomosaic of three of the g-zip outfits, and an article exploring the launch of the week before, the nature of the collection and the story behind its designer, Dr. Geoffrey Edwards. The next day, the company received an invitation from the radio station CHOI-FM for a live interview that evening on their "5 à 7" show. Hence, over two days, the company g.moda was presented to two distinct audiences from the Quebec City region - a great follow-up to its launch the week before!
Official launch of g.moda
g.moda held its official launch as a company and provided a first look at its g-zip collection. The event was held at the Studio P (280 St Joseph Est, Québec, Quebec, Canada) from 19:30 to 21:30 on Thursday, August 25, 2011, with nearly a hundred people in attendance. The evening featured the musical talents of a soloist who sang several jazz and popular songs, a small buffet along with wine and juice for our guests, and a small fashion show. Additional presentations included a guided introduction ot the online store and short history of the company. The evening was also capped by the presentation of a small gift to our guests.
